Nashville Drone Co Featured in Nashville Business Journal With Paramount Tower
When Nashville Business Journal recently spotlighted Giarratana’s ambitious new project, the Paramount Tower, one detail stood out: the breathtaking drone captured views from the 60th floor. Those stunning visuals weren’t computer generated or stock photos. They were created by Nashville Drone Co, the local experts in high resolution aerial photography and 360 degree panoramic imaging.
The Nashville based drone photography team worked closely with Giarratana, the developer behind many of the city’s iconic towers, to capture what buyers will one day see from the upper floors of the 60 story Paramount Tower. These views are not only inspiring but also essential sales tools, allowing potential condo buyers to experience the skyline before the first concrete is poured.
Capturing the Future One Drone Flight at a Time
Imagine standing 740 feet above Nashville, gazing out over the Cumberland River, the glittering Broadway lights, and the distant hills. The Paramount Tower will rise even higher than the AT&T Building (commonly known as the “Batman Building”) and redefine Nashville’s skyline. But how do you sell that kind of vision when the building doesn’t exist yet? That’s where Nashville Drone Co comes in.
Using specialized aerial drone equipment, GPS precision, and advanced panoramic stitching technology, the Nashville Drone Co team flew drones at exact future floor heights to simulate what residents will see once the tower is complete. Every drone shot was carefully planned, timed for optimal light, and composed to capture both the grandeur of the skyline and the intimacy of individual city views.
The result: a set of 360 degree panoramas and high resolution images that give future homeowners, investors, and marketers a true to life perspective from each level of the future Paramount Tower.
These images are now powerful marketing tools for Giarratana’s sales and PR teams and they caught the attention of the Nashville Business Journal, which featured the collaboration in its November 2025 coverage.
A Visionary Collaboration Between Local Experts
Giarratana, led by developer Tony Giarratana, has long been a driving force in reshaping downtown Nashville’s skyline. With projects like 505, Signature Tower, and now the Paramount, Giarratana’s developments combine luxury living with architectural innovation.
For this particular project, Giarratana’s marketing team needed a way to show potential buyers and investors the view from every angle even though the tower was still on the drawing board. Traditional renderings couldn’t fully capture the authenticity or emotional connection that real aerial images provide. That’s where Nashville Drone Co’s expertise made all the difference.
“Giarratana’s team wanted to showcase what makes this tower truly unique, the views,” said a Nashville Drone Co owner Keith Stancil. “We specialize in bringing those future perspectives to life. When clients can actually see what sunset over downtown will look like from their future living room, it transforms how they connect with the property.”
The collaboration perfectly aligned Giarratana’s forward thinking development vision with Nashville Drone Co’s cutting-edge imaging capabilities.
Behind the Scenes: How Nashville Drone Co Captures Future Views
The process of capturing the Paramount Tower’s future views required both technical skill and creative vision.
Here’s how it worked:
Mapping Future Floor Heights
Nashville Drone Co worked with Giarratana’s architectural and engineering teams to identify precise elevations corresponding to key condo levels from middle level residences to penthouse suites.Drone Precision Flights
Licensed drone pilots navigated FAA-approved flight paths to capture 360 degree photographs from each future floor height. Drones hovered steadily in place at exact coordinates to ensure consistent perspective.Panoramic Stitching and Editing
Multiple high resolution images were combined to create seamless 360 degree panoramic views. Each panorama was color balanced and edited to match the lighting and atmosphere buyers could expect during prime viewing hours.Interactive Display Creation
The final images were formatted into interactive tools allowing viewers to “stand” virtually at different heights of the future Paramount Tower. These tools are being used in sales centers, online marketing campaigns, and investor presentations.
The project demonstrates how drone technology has evolved beyond simple aerial photos. It’s now an essential part of the real estate marketing pipeline from conceptual design to construction milestones.
Setting a New Standard for Real Estate Marketing in Nashville
In a market as competitive as Nashville’s luxury real estate scene, differentiation is everything. Buyers are not just purchasing square footage; they’re investing in a lifestyle, a view, and a story.
That’s exactly why developers turn to Nashville Drone Co.
The company has become one of the region’s most trusted partners for real estate developers, architects, and construction firms. Their work includes high resolution drone photography, 4K drone video, construction progress documentation, and 360 degree virtual tours, all tailored to highlight a project’s strengths.
For developments like the Paramount Tower, visuals are more than marketing assets. They are emotional connectors, bridging the gap between imagination and reality.
The Paramount Tower: Redefining the Nashville Skyline
The Paramount Tower, as detailed in the Nashville Business Journal feature, will stand 60 stories tall, making it the tallest residential building in the Southeast United States. Designed to be an architectural icon, the tower will feature luxury condominiums, high-end amenities, and unparalleled city views from every direction.
Located in downtown Nashville, the Paramount will continue Giarratana’s mission to elevate urban living while honoring the city’s character and skyline heritage.
By capturing the tower’s future views, Nashville Drone Co helped Giarratana’s team showcase the project’s potential long before completion giving buyers a chance to “see their view” and connect emotionally with a future home.
How Drone Photography Transforms Pre-Sales in Real Estate
Traditionally, developers relied on digital renderings or artist sketches to sell condos before construction. While effective, these methods often lack the realism that modern buyers expect.
Drone captured future views solve that problem. They allow potential buyers to experience exactly what they’ll see from their balcony or bedroom once the building is complete, not a simulated or estimated version, but the actual horizon, the real skyline, the true Nashville.
This approach:
Builds trust and excitement among early buyers
Accelerates pre-sales by making the experience tangible
Enhances marketing visuals with authenticity and depth
It’s one of the reasons developers like Giarratana partner with local drone experts such as Nashville Drone Co, who understand both the technical and creative sides of aerial imaging.
Nashville Drone Co: Elevating Every Angle
Beyond high rise developments, Nashville Drone Co serves a broad range of clients across Middle Tennessee. Their portfolio includes:
Residential and commercial real estate photography
Drone video production for marketing and advertising
Construction progress documentation and time-lapse footage
360 degree interactive tours for online listings and investor showcases
The company prides itself on combining FAA certified piloting expertise with creative visual storytelling, helping clients capture attention and inspire engagement. Whether it’s a boutique condo tower in Midtown, a master-planned community in Franklin, or a record setting skyscraper downtown, Nashville Drone Co delivers aerial perspectives that elevate every project.
A New Era of Storytelling in the Sky
The Nashville Business Journal feature underscores a growing trend: drone imagery isn’t just about technology. It’s about storytelling, emotion, and vision. For developers like Giarratana, and partners like Nashville Drone Co, it represents a new frontier in how cities and skylines are imagined, marketed, and experienced.
As Nashville continues its evolution into one of the Southeast’s most dynamic urban centers, companies that embrace this blend of art and innovation will define what comes next from the ground up and the sky down.
About Nashville Drone Co
Nashville Drone Co is a leading provider of aerial photography, drone videography, and 360-degree panoramic imaging for real estate developers, architects, and marketers across Middle Tennessee. Specializing in high-resolution visuals that tell powerful stories, the company helps clients capture attention and elevate their projects .
From showcasing skyline views to documenting construction milestones, Nashville Drone Co delivers premium imagery that drives results.
To learn more or book a drone project, contact Nashville Drone Co. info@nashvilledrone.co