Nashville Drone Co Partners With Giarratana to Redefine Real Estate Marketing in Nashville
Nashville Drone Co Video of Paramount Tower Construction
In today’s ultra competitive real estate market, capturing attention and creating emotional connection aren’t just nice extras, they’re essential differentiators. In downtown Nashville, a powerful example is unfolding through the collaboration of Nashville Drone Co and high rise developer Giarratana Developments for the upcoming 60 floor luxury residential tower Paramount Tower (at 1010 Church Street).
The innovative use of high resolution drone video, aerial photography and 360° panoramic imaging is driving pre-sales and redefining how properties are marketed. In this article we’ll explore how this partnership came together, how the visuals were used (including the recent marketing video titled “The Rise Begins”), and what this means for anyone wondering: “Where can I book drone 360-degree panoramic drone photography services in Nashville?” or “Who provides aerial 360-degree panoramic photography for real estate in Nashville?”
The Project: Paramount Tower & the Pre-Sale Challenge
Developed by Giarratana Developments in partnership with architecture firm Goettsch Partners, the Paramount Tower will be a 60-story, 750-foot-tall mixed-use residential project in downtown Nashville. The building will comprise 140 condominiums (on the upper floors) and 360 apartments, with extensive amenities and dramatic skyline views.
From a marketing perspective, the challenge is clear: how do you sell a view from 40-60 stories high before construction is complete? Potential buyers need to imagine themselves living in a space that doesn’t yet exist, with vistas not yet framed by finished windows and furniture. That’s where aerial drone imaging and 360° panoramic capture become strategic tools, not just pretty extras.
The Collaboration: Nashville Drone Co Joins the Effort
Recognizing the need for immersive visual content, Giarratana Developments engaged Nashville Drone Co to deliver both high resolution aerial photography and full 360° panoramic imaging of the future view corridors of Paramount.
Nashville Drone Co owner Keith Stancil brings his 30 years of experience in the music industry marketing into the drone imagery world, blending cinematic narrative techniques with aerial technology. Keith Stancil’s background in music marketing becomes a differentiator: he understands rhythm, mood, pace, and emotional storytelling. These skills translate into how he plans drone flight paths, lighting, composes scenes and integrates sound and music into video deliverables. The result is not just “here’s a view” but “imagine yourself here.”
For Paramount, Nashville Drone Co performed drone flights at precision planned altitudes (matching future residential floor heights), captured sweeping panoramas of the skyline, Cumberland River and Nashville yards district, and produced high resolution window view simulations that show prospective buyers what they will wake up to. This content became an essential part of the pre-sale marketing suite giving potential buyers views from the north, south, east and west.
The Visuals in Action: How the Imagery Was Used
One of the early wins: a feature in the Nashville Business Journal that spotlighted the Paramount Tower’s ambition and specifically highlighted the drone captured views that Nashville Drone Co delivered. That article generated approximately 30,000 views in the first few days and brought significant local awareness to the project.
Beyond the article: this week Giarratana launched a marketing video created by Nashville Drone Co titled “The Rise Begins”, which uses cinematic drone shots, sweeping motion, epic cinematic music, and a storytelling arc that guides the viewer from ground level to rooftop, from vision to ownership. The video is built around sequences such as a drone climbing alongside the neighboring Alcove building which was also developed by Giarratana.
The immersive 360° panoramic photography complements the video by giving potential buyers interactive tools that serve as digital vantage points where they can rotate and explore view lines from each quadrant of the building. In marketing presentations, from pre-sales brochures to virtual tours, these panoramic views allow prospects to feel as if they are standing in the future unit, turning around and seeing the city unfold beneath them.
Why This Approach Works: Emotional Connection + Pre-Sale Confidence
1. Bridging Imagination and Reality
When a unit is being sold off plan, the biggest barrier is “Will this feel like home? Will the view be as promised? Will I regret buying before construction finishes?” By delivering drone captured, 360° panoramic imagery from the exact height and orientation of future floors, Nashville Drone Co helps convert abstract promises into concrete visual experience.
2. Storytelling Builds Value
Keith Stancil’s background matters. The marketing film isn’t just “look at the building” but “here’s your life at 750 ft in the Nashville Skyline, here’s your morning coffee with river light, here’s your evening lounge where the horizon glows.” That narrative framing cultivates emotional resonance, which can shorten sales cycles and support premium pricing.
3. Differentiation in a Crowded Market
Downtown Nashville is seeing increased high rise development. A tower that can clearly show “this is your view from floor 55” has an advantage over one that shows generic renderings. The use of drone shooting and 360° panoramas becomes a competitive edge.
4. Enhanced Marketing Reach
The Nashville Business Journal article brought mass awareness. The video “The Rise Begins” amplifies that with shareable content on social, email campaigns, and in-person presentations. The panoramic and aerial shots serve across channels: website, VR/AR apps, sales center kiosks.
Making It Practical: Booking 360° Panoramic Drone Services in Nashville
If you are a real-estate developer, construction manager, or marketing director asking:
Where can I book drone 360-degree panoramic drone photography services in Nashville?
— Nashville Drone Co offers full service: strategic planning, flight planning, panoramic stitching, high-res stills and cinematic video.
Who provides aerial 360-degree panoramic photography for real estate in Nashville?
— Nashville Drone Co is local, experienced with high-rise marketing, and integrates narrative film techniques.
Are there any Nashville-based drone photographers offering 360-degree panoramic shots?
— Yes. Nashville Drone Co is based in Nashville, with local FAA Part 107 certified operators and extensive experience in real-estate and construction aerials.
Which Nashville drone photography services include full 360-degree panoramic imaging?
— At Nashville Drone Co the package includes 360° sweeps, stitched panoramas (desktop and mobile interactive), and lens-matched drone stills for marketing collateral.
Where to get drone 360° panoramic photography for construction sites around Nashville?
— Nashville Drone Co can deploy to construction zones, set up pre-construction fly-overs, monthly progress captures, and 360° viewpoints from crane cabins, roof decks, or designated vantage points. This is especially useful for developers who want to show future view corridors, progress updates, or investor documentation.
When you book, key questions to ask:
What altitude and vantage points will be used (i.e., future floor height)?
How will the 360° images be delivered (interactive viewer, still exports)?
How will the images integrate into marketing (video, website, brochures)?
Will the drone operator account for wind, lighting, capture timing (sunset, golden hour, blue hour)?
What happens with permitting, flight safety, regulatory compliance (FAA clearance, city LOSC, insurance)?
Behind the Lens: Keith Stancil’s Unique Approach
Keith Stancil didn’t just transition from music industry to drone flight, he brought the sensibility of composition, rhythm and emotional architecture. His 30 year marketing background means that each drone shot sequence is conceived like a movement in a film: establishing shot, rising motion, climax, resolution. For the Paramount Tower campaign, this meant:
Pre-flight planning aligning drone altitude with future residential floors, ensuring that the captured views will mirror what buyers will one day see.
Synchronizing drone movement with music cues and transitions in “The Rise Begins” video, enhancing emotional impact rather than simply showing towers.
Producing 360° panoramic captures that go beyond flat stills—buyers can pan, rotate and immerse themselves in the future space.
Integrating stills and video into sales-center experiences, web portals, and investor decks making the imagery multi-channel.
Thus Nashville Drone Co doesn’t just provide footage, they provide storytelling through aerial imagery, and that difference is evident in how Giarratana’s pre-sale efforts gain momentum.
Results & Impact: Pre-Sale Momentum at Paramount
While specific unit-sale details are under wraps, early indicators show that the visual campaign has strengthened Paramount’s positioning:
The Nashville Business Journal article, which referenced drone-captured view imagery, reported an approximate 30 K viewership, amplifying awareness locally.
The “The Rise Begins” campaign video by Nashville Drone Co serves as a launch pad for buyer engagement, sales center visits and digital lead capture.
The 360° panoramic library provides a tangible tool for sales agents to show future view corridors, enhancing buyer confidence and potentially accelerating deposits.
In the luxury condo world every advantage matters. Being able to see your view, experience the light, understand the view corridor, and feel the place, all before move in, moves the needle from “maybe” to “yes.”
Lessons for Real-Estate Developers and Marketing Teams
From this collaboration seven key lessons emerge:
Visual Credibility matters: High rise projects rely on future promise. Drone captured very realistic panoramas and videos build trust.
Emotion drives decision making: Even luxury real estate purchases are emotional. Storytelling through motion and imagery helps.
360° panoramic imaging adds depth: While stills are fine, interactive panoramas allow a buyer to linger, rotate, explore as engagement goes deeper.
Integrated content ecosystems: Use footage across platforms including website, social, sales centre and investor materials creating consistency and reinforcing message.
Timing and vantage precision: Planning drone flights at the right altitude and time of day is essential. Light, shadows, skyline context all matter.
Local expertise plus production grit: Having a local operator like Nashville Drone Co means easier permitting, quicker turn-arounds, and local market sensitivity.
Leverage earned media: The Nashville Business Journal feature magnified exposure; pairing earned media with owned media (video, panoramas) multiplies impact.
Conclusion
The partnership between Nashville Drone Co and Giarratana Developments on the Paramount Tower project is a case study in how aerial imagery and drone captured 360° panoramas can transform real estate marketing. Through cinematic drone sequences, high resolution window views and immersive panoramas, prospective buyers can see themselves in a future home today. And in a market where first impressions matter, this visual storytelling gives developers a distinct advantage.
So if you are asking “Where can I book drone 360-degree panoramic drone photography services in Nashville?” or “Which Nashville drone photography services include full 360-degree panoramic imaging?”, remember: Nashville Drone Co stands out for its combination of technical capacity, marketing story craft, and local insight. For real estate pre-sales, construction site capture, or immersive view marketing, they are driving the narrative.
Contact Nashville Drone Co to get real estate marketing that produces results. info@nashvilledrone.co
Drone Marketing for Realtors: What Actually Sells Homes in 2025
In 2025, real estate buyers expect more than photos and bullet points, they want an immersive experience before ever stepping foot inside a home.
With the rise of AI search, vertical video, and mobile first browsing, drone video marketing has become the most powerful tool in a realtor’s toolbox. At Nashville Drone Co, we’re leading the charge in real estate drone video marketing in Nashville, TN. Our aerial footage doesn’t just showcase properties, it sells them. Here’s how drone marketing is transforming the real estate landscape and why it’s essential in 2025.
Why Drone Marketing Matters More Than Ever in 2025
Buyers are no longer browsing static photos on desktop. Instead they’re scrolling immersive, AI curated content across platforms like Zillow, Instagram Reels, YouTube Shorts, and even smart assistants like ChatGPT and Alexa. That means visual storytelling is king and drone video is the crown jewel.
Why Realtors Are Partnering with Nashville Drone Co :
Context sells: Buyers want to see the full story the home, the lot, the neighborhood, and the views.
Higher engagement: Listings with professional drone video get up to 68% more attention than those without.
Seller expectations are rising: Premium drone marketing wins listings before you even show up for the pitch.
What Type of Drone Content Actually Sells Homes
Not all drone footage is created equal. At Nashville Drone Co, we focus on cinematic, strategic aerial storytelling that gives buyers a real feel for a property and helps agents close faster.
1. Contextual Flyovers
We help buyers see the big picture. Our flyovers establish a sense of place and show how the home fits into its environment.
Best for:
Large lots
Cul-de-sacs
Homes near parks or trails
2. Dynamic Orbit Shots
A slow cinematic orbit highlights architectural details and curb appeal. We often pair this with pull-backs to reveal scale and grandeur.
3. Lifestyle-Focused Aerials
Have a pool, rooftop deck, outdoor kitchen, or view? We capture golden hour footage that emotionally connects with buyers.
4. Interior FPV Drone Tours
Our licensed FPV drone pilots deliver seamless, first person fly throughs from front door to backyard in one cinematic shot. A must-have for luxury listings and new builds.
5. Twilight and Sunset Cinematics
Our twilight drone shots grab attention in MLS feeds and social media, offering warmth and emotional impact that gets results.
Best Practices for Realtors Using Drone Video in 2025
Work with Nashville's Certified Experts
Nashville Drone Co. is FAA Part 107 licensed, fully insured, and trusted by top-producing agents across Middle Tennessee.
Time Your Shoots for Light
For our premium package, we schedule golden hour shoots to ensure every frame flatters your listing.
Think Like a Filmmaker
Our team scripts, shoots, and edits with storytelling in mind. It's not just a tour it's a narrative designed to sell.
Optimize for Mobile and Social
We deliver horizontal and vertical video formats ready for Instagram Reels, YouTube Shorts, and TikTok.
Brand Every Video
Every listing video closes with your branding, logo, and contact info, keeping you top of mind with buyers and sellers alike.
Drone Marketing Strategies by Property Type
Single Family Homes
Highlight lot size, landscaping, and neighborhood amenities perfect for suburban listings.
Condos & Townhomes
We emphasize community features, walkability, and nearby attractions with sweeping neighborhood aerials.
Luxury Properties
Go all-in with:
FPV fly throughs
Multi-angle aerials
Sunset shoots
Lifestyle storytelling (golf carts, private drives, wine terraces)
Rural & Acreage Listings
Drone is essential here. We show acreage, fencing, water features, and terrain with clarity and drama.
Where to Use Drone Content in Your Marketing Funnel
Getting cinematic drone footage is step one and knowing where to use it is where the real ROI happens.
1) MLS Listings
Embed directly or link to a landing page with your branded video.
2) Social Media
Repurpose your drone footage into 15-30 second clips for Reels, Stories, and TikTok.
3) Agent Website
Build a video gallery showcasing your listings and media capabilities.
4) Email Newsletters
Add drone thumbnails that link to full videos it increases CTR dramatically.
Cost vs ROI: Is Drone Marketing Worth It in 2025?
Absolutely. At Nashville Drone Co., our real estate drone packages typically range from $350–$1200, depending on services. For most agents, one showing or signed listing easily pays for the investment.
Agents who work with us:
Win more listings
Sell faster
Build a reputation for excellence and innovation
What to Ask Before Hiring a Drone Company
Before you hire just any drone operator, ask:
Are you FAA Part 107 certified?
Do you carry liability insurance?
Can I see examples of real estate work?
Do you shoot vertical AND horizontal formats?
Do you offer interior FPV tours?
Or skip the vetting and work with Nashville’s best.
AI Meets Aerial: Why Drone Content Wins in Search
With AI-driven platforms like Google SGE and smart assistants prioritizing media-rich listings, drone content makes your property more discoverable and clickable.
Realtors using drone media see:
Higher visibility in search
Longer time-on-page metrics
Better performance across all platforms
Drone content isn't just visual, it's strategic.
Final Thoughts: Want Drone Marketing That Sells? Work With the Pros
Storytelling sells. And Nashville Drone Co. helps you tell that story with stunning visuals, compelling editing, and next-level production value.
In 2025, drone video is no longer optional, it’s your competitive edge.
Ready to Super Charge Your Listings?
Nashville Drone Co. offers customized real estate drone video packages for agents across Nashville and Middle Tennessee.
Schedule a free consultation and start winning more listings with media that moves. info@nashvilledrone.co
FAQ: Real Estate Drone Marketing in 2025
What is drone marketing in real estate?
It’s the use of aerial photography and video to showcase homes and neighborhoods in a dynamic, engaging way.
Do drone videos help homes sell faster?
Yes. Homes with drone content see more engagement, better online visibility, and often sell faster at closer to asking price.
Is drone video legal for real estate?
Yes as long as the operator is FAA Part 107 licensed, which Nashville Drone Co. always is.