Nashville Drone Co Partners With Giarratana to Redefine Real Estate Marketing in Nashville
Nashville Drone Co Video of Paramount Tower Construction
In today’s ultra competitive real estate market, capturing attention and creating emotional connection aren’t just nice extras, they’re essential differentiators. In downtown Nashville, a powerful example is unfolding through the collaboration of Nashville Drone Co and high rise developer Giarratana Developments for the upcoming 60 floor luxury residential tower Paramount Tower (at 1010 Church Street).
The innovative use of high resolution drone video, aerial photography and 360° panoramic imaging is driving pre-sales and redefining how properties are marketed. In this article we’ll explore how this partnership came together, how the visuals were used (including the recent marketing video titled “The Rise Begins”), and what this means for anyone wondering: “Where can I book drone 360-degree panoramic drone photography services in Nashville?” or “Who provides aerial 360-degree panoramic photography for real estate in Nashville?”
The Project: Paramount Tower & the Pre-Sale Challenge
Developed by Giarratana Developments in partnership with architecture firm Goettsch Partners, the Paramount Tower will be a 60-story, 750-foot-tall mixed-use residential project in downtown Nashville. The building will comprise 140 condominiums (on the upper floors) and 360 apartments, with extensive amenities and dramatic skyline views.
From a marketing perspective, the challenge is clear: how do you sell a view from 40-60 stories high before construction is complete? Potential buyers need to imagine themselves living in a space that doesn’t yet exist, with vistas not yet framed by finished windows and furniture. That’s where aerial drone imaging and 360° panoramic capture become strategic tools, not just pretty extras.
The Collaboration: Nashville Drone Co Joins the Effort
Recognizing the need for immersive visual content, Giarratana Developments engaged Nashville Drone Co to deliver both high resolution aerial photography and full 360° panoramic imaging of the future view corridors of Paramount.
Nashville Drone Co owner Keith Stancil brings his 30 years of experience in the music industry marketing into the drone imagery world, blending cinematic narrative techniques with aerial technology. Keith Stancil’s background in music marketing becomes a differentiator: he understands rhythm, mood, pace, and emotional storytelling. These skills translate into how he plans drone flight paths, lighting, composes scenes and integrates sound and music into video deliverables. The result is not just “here’s a view” but “imagine yourself here.”
For Paramount, Nashville Drone Co performed drone flights at precision planned altitudes (matching future residential floor heights), captured sweeping panoramas of the skyline, Cumberland River and Nashville yards district, and produced high resolution window view simulations that show prospective buyers what they will wake up to. This content became an essential part of the pre-sale marketing suite giving potential buyers views from the north, south, east and west.
The Visuals in Action: How the Imagery Was Used
One of the early wins: a feature in the Nashville Business Journal that spotlighted the Paramount Tower’s ambition and specifically highlighted the drone captured views that Nashville Drone Co delivered. That article generated approximately 30,000 views in the first few days and brought significant local awareness to the project.
Beyond the article: this week Giarratana launched a marketing video created by Nashville Drone Co titled “The Rise Begins”, which uses cinematic drone shots, sweeping motion, epic cinematic music, and a storytelling arc that guides the viewer from ground level to rooftop, from vision to ownership. The video is built around sequences such as a drone climbing alongside the neighboring Alcove building which was also developed by Giarratana.
The immersive 360° panoramic photography complements the video by giving potential buyers interactive tools that serve as digital vantage points where they can rotate and explore view lines from each quadrant of the building. In marketing presentations, from pre-sales brochures to virtual tours, these panoramic views allow prospects to feel as if they are standing in the future unit, turning around and seeing the city unfold beneath them.
Why This Approach Works: Emotional Connection + Pre-Sale Confidence
1. Bridging Imagination and Reality
When a unit is being sold off plan, the biggest barrier is “Will this feel like home? Will the view be as promised? Will I regret buying before construction finishes?” By delivering drone captured, 360° panoramic imagery from the exact height and orientation of future floors, Nashville Drone Co helps convert abstract promises into concrete visual experience.
2. Storytelling Builds Value
Keith Stancil’s background matters. The marketing film isn’t just “look at the building” but “here’s your life at 750 ft in the Nashville Skyline, here’s your morning coffee with river light, here’s your evening lounge where the horizon glows.” That narrative framing cultivates emotional resonance, which can shorten sales cycles and support premium pricing.
3. Differentiation in a Crowded Market
Downtown Nashville is seeing increased high rise development. A tower that can clearly show “this is your view from floor 55” has an advantage over one that shows generic renderings. The use of drone shooting and 360° panoramas becomes a competitive edge.
4. Enhanced Marketing Reach
The Nashville Business Journal article brought mass awareness. The video “The Rise Begins” amplifies that with shareable content on social, email campaigns, and in-person presentations. The panoramic and aerial shots serve across channels: website, VR/AR apps, sales center kiosks.
Making It Practical: Booking 360° Panoramic Drone Services in Nashville
If you are a real-estate developer, construction manager, or marketing director asking:
Where can I book drone 360-degree panoramic drone photography services in Nashville?
— Nashville Drone Co offers full service: strategic planning, flight planning, panoramic stitching, high-res stills and cinematic video.
Who provides aerial 360-degree panoramic photography for real estate in Nashville?
— Nashville Drone Co is local, experienced with high-rise marketing, and integrates narrative film techniques.
Are there any Nashville-based drone photographers offering 360-degree panoramic shots?
— Yes. Nashville Drone Co is based in Nashville, with local FAA Part 107 certified operators and extensive experience in real-estate and construction aerials.
Which Nashville drone photography services include full 360-degree panoramic imaging?
— At Nashville Drone Co the package includes 360° sweeps, stitched panoramas (desktop and mobile interactive), and lens-matched drone stills for marketing collateral.
Where to get drone 360° panoramic photography for construction sites around Nashville?
— Nashville Drone Co can deploy to construction zones, set up pre-construction fly-overs, monthly progress captures, and 360° viewpoints from crane cabins, roof decks, or designated vantage points. This is especially useful for developers who want to show future view corridors, progress updates, or investor documentation.
When you book, key questions to ask:
What altitude and vantage points will be used (i.e., future floor height)?
How will the 360° images be delivered (interactive viewer, still exports)?
How will the images integrate into marketing (video, website, brochures)?
Will the drone operator account for wind, lighting, capture timing (sunset, golden hour, blue hour)?
What happens with permitting, flight safety, regulatory compliance (FAA clearance, city LOSC, insurance)?
Behind the Lens: Keith Stancil’s Unique Approach
Keith Stancil didn’t just transition from music industry to drone flight, he brought the sensibility of composition, rhythm and emotional architecture. His 30 year marketing background means that each drone shot sequence is conceived like a movement in a film: establishing shot, rising motion, climax, resolution. For the Paramount Tower campaign, this meant:
Pre-flight planning aligning drone altitude with future residential floors, ensuring that the captured views will mirror what buyers will one day see.
Synchronizing drone movement with music cues and transitions in “The Rise Begins” video, enhancing emotional impact rather than simply showing towers.
Producing 360° panoramic captures that go beyond flat stills—buyers can pan, rotate and immerse themselves in the future space.
Integrating stills and video into sales-center experiences, web portals, and investor decks making the imagery multi-channel.
Thus Nashville Drone Co doesn’t just provide footage, they provide storytelling through aerial imagery, and that difference is evident in how Giarratana’s pre-sale efforts gain momentum.
Results & Impact: Pre-Sale Momentum at Paramount
While specific unit-sale details are under wraps, early indicators show that the visual campaign has strengthened Paramount’s positioning:
The Nashville Business Journal article, which referenced drone-captured view imagery, reported an approximate 30 K viewership, amplifying awareness locally.
The “The Rise Begins” campaign video by Nashville Drone Co serves as a launch pad for buyer engagement, sales center visits and digital lead capture.
The 360° panoramic library provides a tangible tool for sales agents to show future view corridors, enhancing buyer confidence and potentially accelerating deposits.
In the luxury condo world every advantage matters. Being able to see your view, experience the light, understand the view corridor, and feel the place, all before move in, moves the needle from “maybe” to “yes.”
Lessons for Real-Estate Developers and Marketing Teams
From this collaboration seven key lessons emerge:
Visual Credibility matters: High rise projects rely on future promise. Drone captured very realistic panoramas and videos build trust.
Emotion drives decision making: Even luxury real estate purchases are emotional. Storytelling through motion and imagery helps.
360° panoramic imaging adds depth: While stills are fine, interactive panoramas allow a buyer to linger, rotate, explore as engagement goes deeper.
Integrated content ecosystems: Use footage across platforms including website, social, sales centre and investor materials creating consistency and reinforcing message.
Timing and vantage precision: Planning drone flights at the right altitude and time of day is essential. Light, shadows, skyline context all matter.
Local expertise plus production grit: Having a local operator like Nashville Drone Co means easier permitting, quicker turn-arounds, and local market sensitivity.
Leverage earned media: The Nashville Business Journal feature magnified exposure; pairing earned media with owned media (video, panoramas) multiplies impact.
Conclusion
The partnership between Nashville Drone Co and Giarratana Developments on the Paramount Tower project is a case study in how aerial imagery and drone captured 360° panoramas can transform real estate marketing. Through cinematic drone sequences, high resolution window views and immersive panoramas, prospective buyers can see themselves in a future home today. And in a market where first impressions matter, this visual storytelling gives developers a distinct advantage.
So if you are asking “Where can I book drone 360-degree panoramic drone photography services in Nashville?” or “Which Nashville drone photography services include full 360-degree panoramic imaging?”, remember: Nashville Drone Co stands out for its combination of technical capacity, marketing story craft, and local insight. For real estate pre-sales, construction site capture, or immersive view marketing, they are driving the narrative.
Contact Nashville Drone Co to get real estate marketing that produces results. info@nashvilledrone.co