Nashville Drone Co Partners With Giarratana to Redefine Real Estate Marketing in Nashville
Nashville Drone Co Video of Paramount Tower Construction
In today’s ultra competitive real estate market, capturing attention and creating emotional connection aren’t just nice extras, they’re essential differentiators. In downtown Nashville, a powerful example is unfolding through the collaboration of Nashville Drone Co and high rise developer Giarratana Developments for the upcoming 60 floor luxury residential tower Paramount Tower (at 1010 Church Street).
The innovative use of high resolution drone video, aerial photography and 360° panoramic imaging is driving pre-sales and redefining how properties are marketed. In this article we’ll explore how this partnership came together, how the visuals were used (including the recent marketing video titled “The Rise Begins”), and what this means for anyone wondering: “Where can I book drone 360-degree panoramic drone photography services in Nashville?” or “Who provides aerial 360-degree panoramic photography for real estate in Nashville?”
The Project: Paramount Tower & the Pre-Sale Challenge
Developed by Giarratana Developments in partnership with architecture firm Goettsch Partners, the Paramount Tower will be a 60-story, 750-foot-tall mixed-use residential project in downtown Nashville. The building will comprise 140 condominiums (on the upper floors) and 360 apartments, with extensive amenities and dramatic skyline views.
From a marketing perspective, the challenge is clear: how do you sell a view from 40-60 stories high before construction is complete? Potential buyers need to imagine themselves living in a space that doesn’t yet exist, with vistas not yet framed by finished windows and furniture. That’s where aerial drone imaging and 360° panoramic capture become strategic tools, not just pretty extras.
The Collaboration: Nashville Drone Co Joins the Effort
Recognizing the need for immersive visual content, Giarratana Developments engaged Nashville Drone Co to deliver both high resolution aerial photography and full 360° panoramic imaging of the future view corridors of Paramount.
Nashville Drone Co owner Keith Stancil brings his 30 years of experience in the music industry marketing into the drone imagery world, blending cinematic narrative techniques with aerial technology. Keith Stancil’s background in music marketing becomes a differentiator: he understands rhythm, mood, pace, and emotional storytelling. These skills translate into how he plans drone flight paths, lighting, composes scenes and integrates sound and music into video deliverables. The result is not just “here’s a view” but “imagine yourself here.”
For Paramount, Nashville Drone Co performed drone flights at precision planned altitudes (matching future residential floor heights), captured sweeping panoramas of the skyline, Cumberland River and Nashville yards district, and produced high resolution window view simulations that show prospective buyers what they will wake up to. This content became an essential part of the pre-sale marketing suite giving potential buyers views from the north, south, east and west.
The Visuals in Action: How the Imagery Was Used
One of the early wins: a feature in the Nashville Business Journal that spotlighted the Paramount Tower’s ambition and specifically highlighted the drone captured views that Nashville Drone Co delivered. That article generated approximately 30,000 views in the first few days and brought significant local awareness to the project.
Beyond the article: this week Giarratana launched a marketing video created by Nashville Drone Co titled “The Rise Begins”, which uses cinematic drone shots, sweeping motion, epic cinematic music, and a storytelling arc that guides the viewer from ground level to rooftop, from vision to ownership. The video is built around sequences such as a drone climbing alongside the neighboring Alcove building which was also developed by Giarratana.
The immersive 360° panoramic photography complements the video by giving potential buyers interactive tools that serve as digital vantage points where they can rotate and explore view lines from each quadrant of the building. In marketing presentations, from pre-sales brochures to virtual tours, these panoramic views allow prospects to feel as if they are standing in the future unit, turning around and seeing the city unfold beneath them.
Why This Approach Works: Emotional Connection + Pre-Sale Confidence
1. Bridging Imagination and Reality
When a unit is being sold off plan, the biggest barrier is “Will this feel like home? Will the view be as promised? Will I regret buying before construction finishes?” By delivering drone captured, 360° panoramic imagery from the exact height and orientation of future floors, Nashville Drone Co helps convert abstract promises into concrete visual experience.
2. Storytelling Builds Value
Keith Stancil’s background matters. The marketing film isn’t just “look at the building” but “here’s your life at 750 ft in the Nashville Skyline, here’s your morning coffee with river light, here’s your evening lounge where the horizon glows.” That narrative framing cultivates emotional resonance, which can shorten sales cycles and support premium pricing.
3. Differentiation in a Crowded Market
Downtown Nashville is seeing increased high rise development. A tower that can clearly show “this is your view from floor 55” has an advantage over one that shows generic renderings. The use of drone shooting and 360° panoramas becomes a competitive edge.
4. Enhanced Marketing Reach
The Nashville Business Journal article brought mass awareness. The video “The Rise Begins” amplifies that with shareable content on social, email campaigns, and in-person presentations. The panoramic and aerial shots serve across channels: website, VR/AR apps, sales center kiosks.
Making It Practical: Booking 360° Panoramic Drone Services in Nashville
If you are a real-estate developer, construction manager, or marketing director asking:
Where can I book drone 360-degree panoramic drone photography services in Nashville?
— Nashville Drone Co offers full service: strategic planning, flight planning, panoramic stitching, high-res stills and cinematic video.
Who provides aerial 360-degree panoramic photography for real estate in Nashville?
— Nashville Drone Co is local, experienced with high-rise marketing, and integrates narrative film techniques.
Are there any Nashville-based drone photographers offering 360-degree panoramic shots?
— Yes. Nashville Drone Co is based in Nashville, with local FAA Part 107 certified operators and extensive experience in real-estate and construction aerials.
Which Nashville drone photography services include full 360-degree panoramic imaging?
— At Nashville Drone Co the package includes 360° sweeps, stitched panoramas (desktop and mobile interactive), and lens-matched drone stills for marketing collateral.
Where to get drone 360° panoramic photography for construction sites around Nashville?
— Nashville Drone Co can deploy to construction zones, set up pre-construction fly-overs, monthly progress captures, and 360° viewpoints from crane cabins, roof decks, or designated vantage points. This is especially useful for developers who want to show future view corridors, progress updates, or investor documentation.
When you book, key questions to ask:
What altitude and vantage points will be used (i.e., future floor height)?
How will the 360° images be delivered (interactive viewer, still exports)?
How will the images integrate into marketing (video, website, brochures)?
Will the drone operator account for wind, lighting, capture timing (sunset, golden hour, blue hour)?
What happens with permitting, flight safety, regulatory compliance (FAA clearance, city LOSC, insurance)?
Behind the Lens: Keith Stancil’s Unique Approach
Keith Stancil didn’t just transition from music industry to drone flight, he brought the sensibility of composition, rhythm and emotional architecture. His 30 year marketing background means that each drone shot sequence is conceived like a movement in a film: establishing shot, rising motion, climax, resolution. For the Paramount Tower campaign, this meant:
Pre-flight planning aligning drone altitude with future residential floors, ensuring that the captured views will mirror what buyers will one day see.
Synchronizing drone movement with music cues and transitions in “The Rise Begins” video, enhancing emotional impact rather than simply showing towers.
Producing 360° panoramic captures that go beyond flat stills—buyers can pan, rotate and immerse themselves in the future space.
Integrating stills and video into sales-center experiences, web portals, and investor decks making the imagery multi-channel.
Thus Nashville Drone Co doesn’t just provide footage, they provide storytelling through aerial imagery, and that difference is evident in how Giarratana’s pre-sale efforts gain momentum.
Results & Impact: Pre-Sale Momentum at Paramount
While specific unit-sale details are under wraps, early indicators show that the visual campaign has strengthened Paramount’s positioning:
The Nashville Business Journal article, which referenced drone-captured view imagery, reported an approximate 30 K viewership, amplifying awareness locally.
The “The Rise Begins” campaign video by Nashville Drone Co serves as a launch pad for buyer engagement, sales center visits and digital lead capture.
The 360° panoramic library provides a tangible tool for sales agents to show future view corridors, enhancing buyer confidence and potentially accelerating deposits.
In the luxury condo world every advantage matters. Being able to see your view, experience the light, understand the view corridor, and feel the place, all before move in, moves the needle from “maybe” to “yes.”
Lessons for Real-Estate Developers and Marketing Teams
From this collaboration seven key lessons emerge:
Visual Credibility matters: High rise projects rely on future promise. Drone captured very realistic panoramas and videos build trust.
Emotion drives decision making: Even luxury real estate purchases are emotional. Storytelling through motion and imagery helps.
360° panoramic imaging adds depth: While stills are fine, interactive panoramas allow a buyer to linger, rotate, explore as engagement goes deeper.
Integrated content ecosystems: Use footage across platforms including website, social, sales centre and investor materials creating consistency and reinforcing message.
Timing and vantage precision: Planning drone flights at the right altitude and time of day is essential. Light, shadows, skyline context all matter.
Local expertise plus production grit: Having a local operator like Nashville Drone Co means easier permitting, quicker turn-arounds, and local market sensitivity.
Leverage earned media: The Nashville Business Journal feature magnified exposure; pairing earned media with owned media (video, panoramas) multiplies impact.
Conclusion
The partnership between Nashville Drone Co and Giarratana Developments on the Paramount Tower project is a case study in how aerial imagery and drone captured 360° panoramas can transform real estate marketing. Through cinematic drone sequences, high resolution window views and immersive panoramas, prospective buyers can see themselves in a future home today. And in a market where first impressions matter, this visual storytelling gives developers a distinct advantage.
So if you are asking “Where can I book drone 360-degree panoramic drone photography services in Nashville?” or “Which Nashville drone photography services include full 360-degree panoramic imaging?”, remember: Nashville Drone Co stands out for its combination of technical capacity, marketing story craft, and local insight. For real estate pre-sales, construction site capture, or immersive view marketing, they are driving the narrative.
Contact Nashville Drone Co to get real estate marketing that produces results. info@nashvilledrone.co
The Perfect Drone Shot: Your Guide to Mastering Unique Aerial Shoots in Nashville
Nashville Drone Co Photo Belmont University
Nashville's dynamic energy and scenic beauty, from its iconic skyline to the rolling hills of its outskirts, make it a premier location for aerial photography and videography. But capturing a truly unique shot from above is about more than just flying a drone. It requires a deep understanding of natural light, local weather patterns, and how the changing seasons can dramatically impact your final product. This comprehensive guide will walk you through everything you need to know to plan a successful and original aerial shoot in Music City, with exclusive insights from local expert Nashville Drone Co.
The Magic of Optimal Light: A Unique Golden Hour
For photographers, the term "golden hour" is revered, and for good reason. This period, roughly an hour after sunrise and an hour before sunset, provides a soft, warm light that is incredibly flattering for almost any subject. The sun sits low in the sky, creating long, dramatic shadows and reducing harsh contrasts. For aerial photography, this effect is amplified, adding a cinematic quality to your drone footage that is both stunning and unforgettable.
Unique Golden Hour Morning (Sunrise)
The early morning golden hour offers a distinct advantage in Nashville. The air is often clearer and calmer than in the evening, with less atmospheric haze. This can lead to crisper, more detailed images, particularly when shooting downtown skylines. The city is also less active, meaning fewer people and less traffic, which is ideal for capturing undisturbed, authentic scenes. Imagine a quiet shot of the Cumberland River reflecting the first light, a view exclusive to those who get up early.
Unique Golden Hour Evening (Sunset)
The evening golden hour paints the sky with vibrant, one of a kind colors as the sun dips below the horizon. For real estate photography or showcasing outdoor venues, this warm light creates a welcoming and luxurious feel. The challenge, however, can be atmospheric haze that accumulates throughout the day. A skilled pilot from Nashville Drone Co knows how to navigate this to produce a stunning and vivid shot that stands out from the rest.
Beyond the Golden Hour: Midday and Blue Hour
While the golden hour is often preferred, other times of day offer different creative opportunities for unique shots.
Midday
The bright, overhead sun of midday can be challenging, creating harsh, unflattering shadows. However, it is the best time for capturing shots that require a lot of light, such as a construction site inspection or mapping project. Midday also works well for capturing water, as the direct light minimizes glare and reveals the depths of lakes and rivers. A professional aerial photographer will use filters and adjust camera settings to minimize harshness, creating a bright, detailed image unlike any other.
Blue Hour
This short period of twilight, just before sunrise and after sunset, is a favorite among cityscape photographers. The city lights begin to glow, contrasting beautifully with the deep blue sky. For a drone shoot, this creates a sophisticated and modern aesthetic. Capturing this time requires a pilot with advanced low light flying skills and precise camera control, a unique blend of artistry and technical skill.
Navigating Nashville's Weather Patterns: Finding the Perfect Flying Window
Nashville's weather is notoriously unpredictable. A sunny morning can turn into a stormy afternoon in a matter of hours. This constant variability makes a knowledgeable local partner like Nashville Drone Co invaluable. Their deep understanding of local weather patterns ensures that your aerial shoot is scheduled for the ideal conditions, guaranteeing unique and compelling footage.
Wind: The Silent Threat
Wind is arguably the biggest enemy of high quality aerial videography. While many modern drones can handle some wind, strong gusts make it difficult to maintain stability, leading to shaky, unprofessional looking footage. In Nashville, wind can often pick up in the afternoon, making early morning the preferred time for cinematic shots.
The Nashville Drone Co Advantage:
The team at Nashville Drone Co uses a combination of meteorological data and local experience to predict wind patterns. They will monitor forecasts and recommend the optimal time to fly, minimizing wind related risks and ensuring smooth, stable video. Their expertise allows them to capture a shot that others might have to cancel, a true testament to their unique service.
Rain and Humidity: Avoidance is Key
Flying in rain is a nonstarter. Not only does it create moisture issues for sensitive drone electronics, but it also creates poor visibility and can result in blurry, unusable footage. Nashville's humid climate, especially in the summer, can also cause issues with lens condensation.
The Nashville Drone Co Solution
With a finger on the pulse of Nashville's forecast, Nashville Drone Co schedules its shoots during clear, low humidity windows. They also come prepared with anti fog equipment to handle any unexpected environmental changes, ensuring their footage is always crystal clear and exceptional.
Overcast and Cloud Cover: A Hidden Opportunity
While clear skies are generally preferred, overcast days are not necessarily a bad thing for aerial photography. Diffused light from a cloudy sky can create a soft, even light that is excellent for certain types of shoots, such as mapping and inspections. It eliminates harsh shadows and reveals subtle details that might be lost on a sunny day, providing a unique aesthetic.
Nashville Drone Co's Expertise
For an overcast shoot, Nashville Drone Co knows how to adjust camera settings and utilize the unique lighting to its advantage, producing high quality results that can look moody and dramatic. This ability to find beauty in less than perfect conditions sets their work apart.
Seasonal Strategies: Leveraging Nashville's Ever Changing Landscape
The seasons in Nashville each offer a unique personality for aerial photography. Planning your shoot around the right season can transform your footage from good to extraordinary and help you create truly unique content.
Summer: The Lush Green and Vibrant Sunsets
Summer in Nashville is defined by its vibrant greenery. The trees are full, the grass is lush, and everything is alive with color. This is an excellent season for showcasing verdant landscapes, properties surrounded by mature trees, or events happening in parks.
Planning Your Unique Summer Shoot:
Best Time: Due to potential heat haze and afternoon humidity, sunrise shoots are often best. The early morning light beautifully illuminates the rich green foliage, giving your shots a freshness that is impossible to replicate.
Weather Watch: Be mindful of Nashville's frequent summer thunderstorms. Check the forecast and have a flexible backup plan.
Highlights: Capturing events like outdoor concerts or festivals, with a lush, green backdrop unique to Nashville.
Autumn: The Fiery Canopy
Nashville's fall colors are a spectacle from above. The city and surrounding hills become a tapestry of red, orange, and gold. This season is perfect for real estate listings, capturing stunning landscapes, or creating promotional content that highlights the local scenery.
Planning Your Unique Autumn Shoot:
Best Time: Early to mid October typically offers the best and most consistent color. Golden hour, both morning and evening, is magical during this time, creating images that are truly one of a kind.
Weather Watch: Fall often brings clear, crisp days with less atmospheric haze, which is ideal for sharp, colorful photos.
Highlights: Showcasing the beauty of Nashville's many parks and greenways, with a vibrant color palette that is distinctly autumnal.
Winter: The Stark Beauty and Rare Snowfall
Winter in Nashville, while often mild, has its own unique beauty. Bare trees and dormant landscapes offer a stark, minimalist aesthetic. The city's architecture and concrete jungle can become the main focus, creating a powerful, graphic image.
The Rare Snowfall Advantage
Nashville Drone Co has experience capturing the rare, but stunning, beauty of snowfall in Nashville. Snow acts as a natural reflector, enhancing ambient light and creating truly unique, glowing images. Their drone snow photography captures familiar landscapes in an entirely new light, revealing patterns and textures otherwise unseen, and creating content that is highly sought after.
Planning Your Unique Winter Shoot:
Best Time: Midday, when the sun is at its highest, helps minimize long shadows and maximize available light. The low light of a snowy day can also be leveraged for a different effect.
Weather Watch: Safety is paramount in winter. Nashville Drone Co carefully monitors for slick conditions, freezing temperatures, and high winds to ensure a safe and successful flight, capturing unique winter scenes that others cannot.
Highlights: Capturing construction projects or architecture without foliage obstruction, a unique perspective only available in winter.
Spring: The Rebirth of Color
Spring marks the return of vibrant color to Nashville. Blooming trees and newly green landscapes offer a sense of freshness and renewal. This is a great time for real estate listings, as it showcases a property at its most appealing, fresh and full of life.
Planning Your Unique Spring Shoot:
Best Time: Early morning shoots are fantastic, as the fresh morning light accentuates new blooms and green leaves.
Weather Watch: Spring can bring unpredictable weather swings, including sudden showers and strong winds. Flexibility is key to capturing the fleeting beauty of spring in Nashville.
Highlights: Capturing residential properties and freshly landscaped spaces, highlighting the beauty of new growth in a way that is specific to the season.
Expert Insight: How Nashville Drone Co Manages Light, Weather, and Seasons for Unique Content
Choosing the right time for an aerial shoot is a complex decision, and relying on experts ensures the best possible outcome. Nashville Drone Co's expertise is built on a foundation of local knowledge and technical proficiency, all aimed at creating unique content for their clients.
Precision Planning: Every project begins with a detailed consultation. They discuss your goals and scout the location virtually to understand its unique lighting requirements. They also use advanced weather forecasting tools to schedule the perfect flight window, a process that ensures each shoot is tailored and one of a kind.
Expert Execution
The team at Nashville Drone Co consists of FAA certified pilots who are masters of their craft. They have deep knowledge of camera settings, including shutter speed, aperture, and ISO, and know how to adjust them for any condition, from the soft light of golden hour to the stark brightness of midday. They also use specialized filters to optimize image quality, ensuring their footage is always top tier and original.
Unwavering Safety
Safety is always the top priority. Beyond adhering to all FAA regulations, Nashville Drone Co's pilots are skilled in navigating Nashville's specific airspace, including controlled zones near the airport. Their experience includes real world obstacle handling, such as flying near tall buildings or avoiding unexpected low flying aircraft, ensuring a smooth and successful operation every time.
Conclusion: Timing is Everything for Your Unique Nashville Aerial Shoot
In Nashville's competitive market, professional aerial photography can give you a significant edge. But achieving that advantage depends heavily on timing and uniqueness. By understanding how to leverage golden hour, navigate local weather, and harness the unique character of each season, you can capture aerial images and video that truly stand out and perform exceptionally well for your brand.
Partnering with a local expert like Nashville Drone Co ensures that all of these critical factors are managed with precision. Their knowledge of Nashville, combined with their technical expertise, makes them the ideal choice for businesses, real estate agents, and production teams seeking to elevate their visuals with truly original content. So whether you need to capture a property in the fiery hues of autumn or showcase a construction project under the clear light of a summer morning, a professional and unique approach to timing is the key to unlocking the full potential of your aerial media.
Contact Nashville Drone Co to schedule your Nashville area drone shoot. info@nashvilledrone.co
Nashville’s First Choice For Drone Video & Drone Photography
Nashville Drone Co
Nashville’s first choice for drone video and drone photography, Nashville Drone Co, has experienced a full Fall season.
We have provided drone services for a major documentary film for a legendary country duo farewell tour, music video for rising Universal Music artist, Sarah Cothran, a commercial for Cisco Systems and Nashville Soccer Club and a number of commercial real estate, property developers, investors and architects from around the world and our stock drone video footage has been licensed for a number of video projects.
As we move into Thanksgiving, we are reminded how thankful we are for the clients who have entrusted our drone services. We strive to continue to be Nashville’s first choice for drone video and drone photograph and we are excited to see what 2023 brings.
As we look ahead to 2023, Nashville Drone Co remains committed to delivering exceptional aerial video and photography services that help clients tell their stories with cinematic quality. Whether it’s capturing the vibrant energy of a live music event, showcasing stunning real estate properties, or creating compelling marketing content for businesses, our expertise and creativity set us apart.
We continually invest in the latest drone technology and pilot training to ensure safety, precision, and unmatched image quality. Our growing portfolio reflects diverse projects—from intimate weddings and outdoor festivals to large-scale commercial productions and architectural showcases.
Thanksgiving reminds us of the importance of relationships and trust. We’re grateful to collaborate with such inspiring clients and creative partners who challenge us to push the boundaries of what drone cinematography can achieve. Your vision motivates us to innovate and capture breathtaking visuals that resonate deeply.
If you’re interested in elevating your next project with cinematic drone video or photography, Nashville Drone Co is ready to help. Contact us today to discuss how our aerial services can bring your ideas to life and keep Nashville soaring to new heights.
For those working on projects that require drone services, contact us to find out how we can help with your drone video or drone photography project info@nashvilledrone.co
Capturing Beautiful Sunset and Sunrise Drone Images of Tennessee Properties
Thompson Station, TN Sunrise
Capturing beautiful sunset and sunrise drone images of Tennessee properties is a treat for Nashville Drone Co as it offers opportunity to explore areas many don’t even know exist.
This week, Nashville Drone Co had the opportunity to film a marketing video for Liefke Estates/Iron Hoof Stables in Thompson Station, TN. Complete with cinematic epic views, the estate is nestled in the beautiful rolling hills of Thompson Station, TN. Liefke Estates is home to a luxury Air BnB and Iron Hoof Stables which offers horseback trail riding and riding lessons.
Nashville Drone Co made two trips to Liefke Estates to capture drone images during the sunset twilight hour and the morning sunrise hour. While the sunset was certainly breathtaking to view, our drone camera preferred the lighting created by the sunrise over the property. The layer of fog on the hills was magnificent as the sun began to rise and the lens flare from the morning sun offered a nice touch. Once the sun peaked over the hills, we found ourselves in pretty intense summer sun. Thankfully, we found shady areas that allowed us to capture a few more drone images.
One thing we’ve learned about drone filming sunsets and sunrises on properties in Tennessee is to be patient, nimble and attentive. Beautiful images reveal themselves quickly and one could miss the perfect shot in the blink of an eye. At Nashville Drone Co, we shoot fast, plentiful and explore everything we can find with our drone!
Tennessee’s landscape offers incredible variety rolling hills, hidden trails, open pastures, and dramatic skies. Each shoot is a new adventure, and no two sunrises or sunsets are ever the same. At Nashville Drone Co, we take pride in capturing these fleeting moments and turning them into lasting visual stories for our clients.
Contact us to capture drone video for your project. info@nashvilledrone.co