Nashville Drone Co Captures The Motley’s Tower Crane Milestone for Axiom Builders
Nashville Drone Co Captures Drone Video for Axiom Builders Development, The Motley
A Visual Journey into Nashville’s Future Begins in Midtown
In August, Axiom Builders and their US development partner IPB Properties celebrated a significant milestone in the evolution of The Motley, a bold mixed use development reshaping Nashville’s Midtown skyline. This achievement included the completion of bulk excavation and the successful installation of a tower crane for the project’s highly anticipated first phase.
To document this critical point in the construction journey, Axiom Builders turned to Nashville Drone Co, one of the city's leading drone video and aerial photography providers. Through high resolution drone footage and cinematic editing, Nashville Drone Co captured the energy, complexity, and scale of the milestone, providing Axiom’s marketing and leadership teams with stunning visuals for both internal and public facing use.
About The Motley: A Vision Designed by HASTINGS Architecture
The Motley is more than just a high rise. It is a master planned urban village created to reflect the local character of Midtown Nashville. Designed by renowned local firm HASTINGS Architecture, the development will eventually include:
Nearly 1,200 rental homes
Over 70,000 square feet of commercial and retail space
A 26 story tower in Phase One, featuring:
326 residential units
27,000 square feet of amenities including:
Social lounges
Co working spaces
Outdoor pool
Fitness center
Indoor and outdoor dog parks
This milestone marks the official start of vertical construction, something only a professional drone crew can capture from the right angles.
“Our US team is celebrating a project milestone alongside our partners IPB Properties. This month, we concluded bulk excavation and erected the tower crane for the first phase of The Motley in Nashville TN.”
— Axiom Builders, LinkedIn Post
Why Drone Video Is Now Essential for Construction Marketing
The real estate and construction industries have evolved and marketing tactics must evolve with them. Gone are the days when a few ground level photos could tell the full story of a site’s progress.
Here’s what construction drone services offer
1. Compelling Progress Storytelling
Drone video makes it easy to show stakeholders how far a project has come from empty lots to crane lifts and steel frameworks. These visuals build momentum and excitement for everyone involved, from investors to future tenants.
2. Investor and Stakeholder Reporting
Aerial photography and video are excellent tools for updating investors and clients on project status. Visual proof of progress enhances transparency and builds trust.
3. Marketing and Branding Assets
Drone content is highly versatile. Use it on:
Your company website
Social media campaigns
LinkedIn updates
Investor presentations
Press releases
4. Time Lapse and Milestone Tracking
By scheduling recurring drone flights, construction teams can create captivating time lapse videos that showcase the entire building process over weeks, months, or even years.
5. High Efficiency Communication
Footage from the air helps construction and development teams align on issues such as staging, traffic flow, and vertical progress all in a visually digestible format.
Axiom Builders: A Word on the Collaboration
“Recently had the opportunity to collaborate with Keith at Nashville Drone Co on some drone content in Nashville and it was a fantastic experience. From project alignment, scheduling, responsiveness, through to creative direction and feedback, Keith's professionalism and quality of work was appreciated.”
— Willow Mair, Manager, Marketing – Axiom Builders
The partnership between Axiom Builders and Nashville Drone Co demonstrates the value of working with a drone provider who understands both the creative and technical sides of construction marketing.
How Nashville Drone Co Captured The Motley’s Milestone
At this critical stage of the project, Nashville Drone Co was tasked with capturing:
The completion of bulk excavation
The tower crane installation
The current site layout and environment
Dynamic angles showcasing the scale of the development
Using high end drone equipment and careful airspace coordination, their team delivered a polished construction video that will serve Axiom’s internal and marketing teams for months to come. The shoot required strict safety protocols, precise flight paths, and timing coordination with on site contractors like Maxim Crane Works LP, Charter Construction, and Jones Bros.
The result was a visually powerful and technically accurate snapshot of a major project milestone.
Questions Construction Companies Ask Before Hiring a Drone Video Provider
If you're in real estate development, general contracting, or construction marketing, these are questions you may be asking when searching for a drone video and photography company in Nashville:
❓ Are you FAA Part 107 certified and insured?
Yes. Nashville Drone Co is fully certified and insured to operate legally and safely on active construction sites.
❓ Do you have experience with commercial or large scale residential construction?
Absolutely. They’ve worked with developers, builders, and architects on high rise towers, multifamily sites, logistics campuses, and more.
❓ How quickly can you turn around edited content?
Nashville Drone Co typically delivers edited video and photos within 3 to 5 business days, depending on the project scope.
❓ Do you provide recurring drone progress updates?
Yes. Many clients opt for monthly or biweekly progress shoots to track vertical development or specific phases.
❓ Can you capture time lapse and before and after sequences?
Yes. They offer customizable time lapse packages that integrate seamlessly with milestone marketing or investor reports.
❓ What kind of deliverables can I expect?
You’ll receive high resolution photos, 4K video, optional branding overlays, time lapse edits, and footage formatted for various platforms.
❓ How do you handle urban airspace or flight restrictions?
With experience flying in dense city areas like Midtown Nashville, Nashville Drone Co handles permitting, airspace authorization, and safety compliance.
How Construction Marketers Can Maximize Drone Video ROI
Whether you’re a developer or a marketing manager, drone content becomes exponentially more valuable when integrated into your ongoing communications strategy.
✔️ Add It to Your Project Website
Your website is your digital storefront. A drone video hero section immediately sets a high end forward thinking tone.
✔️ Launch a LinkedIn Campaign
Use milestone footage for regular updates on company pages or leadership profiles. It is great for employer branding and project visibility.
✔️ Impress Stakeholders
Package drone video into quarterly reports, board meetings, or fundraising presentations to visually demonstrate momentum.
✔️ Archive for Future Use
Repurpose footage for post completion Then vs Now comparisons or final portfolio reels.
Capture Your Next Milestone with Nashville Drone Co
Whether you’re breaking ground, installing a crane, or reaching your building’s final height, your work deserves to be seen and remembered.
Hire Nashville Drone Co for
Construction milestone videos
Monthly progress documentation
Drone time lapse photography
Branded aerial video marketing
Interior and exterior fly throughs
Contact Nashville Drone Co: info@nashvilledrone.co
🌐 Visit: www.nashvilledrone.co
Top Rated Drone Video and Aerial Photography Company Serving Nashville and the entire Southeast. FAA Certified. Commercially Insured. Creatively Driven.
Your progress is powerful. Let’s capture it!
In Summary: A Milestone Worth Remembering
With excavation completed and the tower crane now towering over Midtown, The Motley has officially entered a new phase. Thanks to Axiom Builders’ forward thinking approach and the expert lens of Nashville Drone Co, this construction milestone will be remembered long after the structure reaches completion.
In a city like Nashville where development is shaping the skyline daily, drone video is not a luxury. It is an expectation. And when you need that story told right, Nashville Drone Co is ready to fly. info@nashvilledrone.co