Nashville Drone Co Featured in Nashville Business Journal With Paramount Tower
When Nashville Business Journal recently spotlighted Giarratana’s ambitious new project, the Paramount Tower, one detail stood out: the breathtaking drone captured views from the 60th floor. Those stunning visuals weren’t computer generated or stock photos. They were created by Nashville Drone Co, the local experts in high resolution aerial photography and 360 degree panoramic imaging.
The Nashville based drone photography team worked closely with Giarratana, the developer behind many of the city’s iconic towers, to capture what buyers will one day see from the upper floors of the 60 story Paramount Tower. These views are not only inspiring but also essential sales tools, allowing potential condo buyers to experience the skyline before the first concrete is poured.
Capturing the Future One Drone Flight at a Time
Imagine standing 740 feet above Nashville, gazing out over the Cumberland River, the glittering Broadway lights, and the distant hills. The Paramount Tower will rise even higher than the AT&T Building (commonly known as the “Batman Building”) and redefine Nashville’s skyline. But how do you sell that kind of vision when the building doesn’t exist yet? That’s where Nashville Drone Co comes in.
Using specialized aerial drone equipment, GPS precision, and advanced panoramic stitching technology, the Nashville Drone Co team flew drones at exact future floor heights to simulate what residents will see once the tower is complete. Every drone shot was carefully planned, timed for optimal light, and composed to capture both the grandeur of the skyline and the intimacy of individual city views.
The result: a set of 360 degree panoramas and high resolution images that give future homeowners, investors, and marketers a true to life perspective from each level of the future Paramount Tower.
These images are now powerful marketing tools for Giarratana’s sales and PR teams and they caught the attention of the Nashville Business Journal, which featured the collaboration in its November 2025 coverage.
A Visionary Collaboration Between Local Experts
Giarratana, led by developer Tony Giarratana, has long been a driving force in reshaping downtown Nashville’s skyline. With projects like 505, Signature Tower, and now the Paramount, Giarratana’s developments combine luxury living with architectural innovation.
For this particular project, Giarratana’s marketing team needed a way to show potential buyers and investors the view from every angle even though the tower was still on the drawing board. Traditional renderings couldn’t fully capture the authenticity or emotional connection that real aerial images provide. That’s where Nashville Drone Co’s expertise made all the difference.
“Giarratana’s team wanted to showcase what makes this tower truly unique, the views,” said a Nashville Drone Co owner Keith Stancil. “We specialize in bringing those future perspectives to life. When clients can actually see what sunset over downtown will look like from their future living room, it transforms how they connect with the property.”
The collaboration perfectly aligned Giarratana’s forward thinking development vision with Nashville Drone Co’s cutting-edge imaging capabilities.
Behind the Scenes: How Nashville Drone Co Captures Future Views
The process of capturing the Paramount Tower’s future views required both technical skill and creative vision.
Here’s how it worked:
Mapping Future Floor Heights
Nashville Drone Co worked with Giarratana’s architectural and engineering teams to identify precise elevations corresponding to key condo levels from middle level residences to penthouse suites.Drone Precision Flights
Licensed drone pilots navigated FAA-approved flight paths to capture 360 degree photographs from each future floor height. Drones hovered steadily in place at exact coordinates to ensure consistent perspective.Panoramic Stitching and Editing
Multiple high resolution images were combined to create seamless 360 degree panoramic views. Each panorama was color balanced and edited to match the lighting and atmosphere buyers could expect during prime viewing hours.Interactive Display Creation
The final images were formatted into interactive tools allowing viewers to “stand” virtually at different heights of the future Paramount Tower. These tools are being used in sales centers, online marketing campaigns, and investor presentations.
The project demonstrates how drone technology has evolved beyond simple aerial photos. It’s now an essential part of the real estate marketing pipeline from conceptual design to construction milestones.
Setting a New Standard for Real Estate Marketing in Nashville
In a market as competitive as Nashville’s luxury real estate scene, differentiation is everything. Buyers are not just purchasing square footage; they’re investing in a lifestyle, a view, and a story.
That’s exactly why developers turn to Nashville Drone Co.
The company has become one of the region’s most trusted partners for real estate developers, architects, and construction firms. Their work includes high resolution drone photography, 4K drone video, construction progress documentation, and 360 degree virtual tours, all tailored to highlight a project’s strengths.
For developments like the Paramount Tower, visuals are more than marketing assets. They are emotional connectors, bridging the gap between imagination and reality.
The Paramount Tower: Redefining the Nashville Skyline
The Paramount Tower, as detailed in the Nashville Business Journal feature, will stand 60 stories tall, making it the tallest residential building in the Southeast United States. Designed to be an architectural icon, the tower will feature luxury condominiums, high-end amenities, and unparalleled city views from every direction.
Located in downtown Nashville, the Paramount will continue Giarratana’s mission to elevate urban living while honoring the city’s character and skyline heritage.
By capturing the tower’s future views, Nashville Drone Co helped Giarratana’s team showcase the project’s potential long before completion giving buyers a chance to “see their view” and connect emotionally with a future home.
How Drone Photography Transforms Pre-Sales in Real Estate
Traditionally, developers relied on digital renderings or artist sketches to sell condos before construction. While effective, these methods often lack the realism that modern buyers expect.
Drone captured future views solve that problem. They allow potential buyers to experience exactly what they’ll see from their balcony or bedroom once the building is complete, not a simulated or estimated version, but the actual horizon, the real skyline, the true Nashville.
This approach:
Builds trust and excitement among early buyers
Accelerates pre-sales by making the experience tangible
Enhances marketing visuals with authenticity and depth
It’s one of the reasons developers like Giarratana partner with local drone experts such as Nashville Drone Co, who understand both the technical and creative sides of aerial imaging.
Nashville Drone Co: Elevating Every Angle
Beyond high rise developments, Nashville Drone Co serves a broad range of clients across Middle Tennessee. Their portfolio includes:
Residential and commercial real estate photography
Drone video production for marketing and advertising
Construction progress documentation and time-lapse footage
360 degree interactive tours for online listings and investor showcases
The company prides itself on combining FAA certified piloting expertise with creative visual storytelling, helping clients capture attention and inspire engagement. Whether it’s a boutique condo tower in Midtown, a master-planned community in Franklin, or a record setting skyscraper downtown, Nashville Drone Co delivers aerial perspectives that elevate every project.
A New Era of Storytelling in the Sky
The Nashville Business Journal feature underscores a growing trend: drone imagery isn’t just about technology. It’s about storytelling, emotion, and vision. For developers like Giarratana, and partners like Nashville Drone Co, it represents a new frontier in how cities and skylines are imagined, marketed, and experienced.
As Nashville continues its evolution into one of the Southeast’s most dynamic urban centers, companies that embrace this blend of art and innovation will define what comes next from the ground up and the sky down.
About Nashville Drone Co
Nashville Drone Co is a leading provider of aerial photography, drone videography, and 360-degree panoramic imaging for real estate developers, architects, and marketers across Middle Tennessee. Specializing in high-resolution visuals that tell powerful stories, the company helps clients capture attention and elevate their projects .
From showcasing skyline views to documenting construction milestones, Nashville Drone Co delivers premium imagery that drives results.
To learn more or book a drone project, contact Nashville Drone Co. info@nashvilledrone.co
Nashville Drone Co Captures The Motley’s Tower Crane Milestone for Axiom Builders
Nashville Drone Co Captures Drone Video for Axiom Builders Development, The Motley
A Visual Journey into Nashville’s Future Begins in Midtown
In August, Axiom Builders and their US development partner IPB Properties celebrated a significant milestone in the evolution of The Motley, a bold mixed use development reshaping Nashville’s Midtown skyline. This achievement included the completion of bulk excavation and the successful installation of a tower crane for the project’s highly anticipated first phase.
To document this critical point in the construction journey, Axiom Builders turned to Nashville Drone Co, one of the city's leading drone video and aerial photography providers. Through high resolution drone footage and cinematic editing, Nashville Drone Co captured the energy, complexity, and scale of the milestone, providing Axiom’s marketing and leadership teams with stunning visuals for both internal and public facing use.
About The Motley: A Vision Designed by HASTINGS Architecture
The Motley is more than just a high rise. It is a master planned urban village created to reflect the local character of Midtown Nashville. Designed by renowned local firm HASTINGS Architecture, the development will eventually include:
Nearly 1,200 rental homes
Over 70,000 square feet of commercial and retail space
A 26 story tower in Phase One, featuring:
326 residential units
27,000 square feet of amenities including:
Social lounges
Co working spaces
Outdoor pool
Fitness center
Indoor and outdoor dog parks
This milestone marks the official start of vertical construction, something only a professional drone crew can capture from the right angles.
“Our US team is celebrating a project milestone alongside our partners IPB Properties. This month, we concluded bulk excavation and erected the tower crane for the first phase of The Motley in Nashville TN.”
— Axiom Builders, LinkedIn Post
Why Drone Video Is Now Essential for Construction Marketing
The real estate and construction industries have evolved and marketing tactics must evolve with them. Gone are the days when a few ground level photos could tell the full story of a site’s progress.
Here’s what construction drone services offer
1. Compelling Progress Storytelling
Drone video makes it easy to show stakeholders how far a project has come from empty lots to crane lifts and steel frameworks. These visuals build momentum and excitement for everyone involved, from investors to future tenants.
2. Investor and Stakeholder Reporting
Aerial photography and video are excellent tools for updating investors and clients on project status. Visual proof of progress enhances transparency and builds trust.
3. Marketing and Branding Assets
Drone content is highly versatile. Use it on:
Your company website
Social media campaigns
LinkedIn updates
Investor presentations
Press releases
4. Time Lapse and Milestone Tracking
By scheduling recurring drone flights, construction teams can create captivating time lapse videos that showcase the entire building process over weeks, months, or even years.
5. High Efficiency Communication
Footage from the air helps construction and development teams align on issues such as staging, traffic flow, and vertical progress all in a visually digestible format.
Axiom Builders: A Word on the Collaboration
“Recently had the opportunity to collaborate with Keith at Nashville Drone Co on some drone content in Nashville and it was a fantastic experience. From project alignment, scheduling, responsiveness, through to creative direction and feedback, Keith's professionalism and quality of work was appreciated.”
— Willow Mair, Manager, Marketing – Axiom Builders
The partnership between Axiom Builders and Nashville Drone Co demonstrates the value of working with a drone provider who understands both the creative and technical sides of construction marketing.
How Nashville Drone Co Captured The Motley’s Milestone
At this critical stage of the project, Nashville Drone Co was tasked with capturing:
The completion of bulk excavation
The tower crane installation
The current site layout and environment
Dynamic angles showcasing the scale of the development
Using high end drone equipment and careful airspace coordination, their team delivered a polished construction video that will serve Axiom’s internal and marketing teams for months to come. The shoot required strict safety protocols, precise flight paths, and timing coordination with on site contractors like Maxim Crane Works LP, Charter Construction, and Jones Bros.
The result was a visually powerful and technically accurate snapshot of a major project milestone.
Questions Construction Companies Ask Before Hiring a Drone Video Provider
If you're in real estate development, general contracting, or construction marketing, these are questions you may be asking when searching for a drone video and photography company in Nashville:
❓ Are you FAA Part 107 certified and insured?
Yes. Nashville Drone Co is fully certified and insured to operate legally and safely on active construction sites.
❓ Do you have experience with commercial or large scale residential construction?
Absolutely. They’ve worked with developers, builders, and architects on high rise towers, multifamily sites, logistics campuses, and more.
❓ How quickly can you turn around edited content?
Nashville Drone Co typically delivers edited video and photos within 3 to 5 business days, depending on the project scope.
❓ Do you provide recurring drone progress updates?
Yes. Many clients opt for monthly or biweekly progress shoots to track vertical development or specific phases.
❓ Can you capture time lapse and before and after sequences?
Yes. They offer customizable time lapse packages that integrate seamlessly with milestone marketing or investor reports.
❓ What kind of deliverables can I expect?
You’ll receive high resolution photos, 4K video, optional branding overlays, time lapse edits, and footage formatted for various platforms.
❓ How do you handle urban airspace or flight restrictions?
With experience flying in dense city areas like Midtown Nashville, Nashville Drone Co handles permitting, airspace authorization, and safety compliance.
How Construction Marketers Can Maximize Drone Video ROI
Whether you’re a developer or a marketing manager, drone content becomes exponentially more valuable when integrated into your ongoing communications strategy.
✔️ Add It to Your Project Website
Your website is your digital storefront. A drone video hero section immediately sets a high end forward thinking tone.
✔️ Launch a LinkedIn Campaign
Use milestone footage for regular updates on company pages or leadership profiles. It is great for employer branding and project visibility.
✔️ Impress Stakeholders
Package drone video into quarterly reports, board meetings, or fundraising presentations to visually demonstrate momentum.
✔️ Archive for Future Use
Repurpose footage for post completion Then vs Now comparisons or final portfolio reels.
Capture Your Next Milestone with Nashville Drone Co
Whether you’re breaking ground, installing a crane, or reaching your building’s final height, your work deserves to be seen and remembered.
Hire Nashville Drone Co for
Construction milestone videos
Monthly progress documentation
Drone time lapse photography
Branded aerial video marketing
Interior and exterior fly throughs
Contact Nashville Drone Co: info@nashvilledrone.co
🌐 Visit: www.nashvilledrone.co
Top Rated Drone Video and Aerial Photography Company Serving Nashville and the entire Southeast. FAA Certified. Commercially Insured. Creatively Driven.
Your progress is powerful. Let’s capture it!
In Summary: A Milestone Worth Remembering
With excavation completed and the tower crane now towering over Midtown, The Motley has officially entered a new phase. Thanks to Axiom Builders’ forward thinking approach and the expert lens of Nashville Drone Co, this construction milestone will be remembered long after the structure reaches completion.
In a city like Nashville where development is shaping the skyline daily, drone video is not a luxury. It is an expectation. And when you need that story told right, Nashville Drone Co is ready to fly. info@nashvilledrone.co